International supercars & superstars come together to participate in the 26th Anniversary Gumball 3000 Rally and raise awareness for multiple youth charity programs. Supported by its Official Online Gambling Partner, YEET, the 3,000 mile rally starts from Istanbul (Sunday 21) and crosses the finish line 6 days later on the famous party island of Ibiza (Friday 26), driving through Türkiye, Romania, Serbia, Croatia, Italy, France and Spain along the way and hosting a free-to-attend Gumball Festival of cars, music & VIP parties each night!
Over 100 spectacular cars participate, driven by an international who’s who of celebrities, influencers, music royalty, sports legends, film stars, gamers, YouTubers and business leaders from over 40 countries, driving everything from custom builds and classics to ultra-rare hypercars including Pagani and Gordon Murray Automotive.
World Series of Poker Champion Michael Mizrachi will driving for Team YEET, alongside Gumball 3000 Founder Maximillion Cooper (@MrGumball3000) in a custom Brabus Rolls Royce Cullinan together with his Grammy-winning Ruff Ryders rapper wife, EVE – and an incredible line up of superstars and influencers including: Afrobeats sensation Adekunle Gold; Dutch DJ superstar Afrojack and his Italian wife, model Elettra Lamborghini; Manchester United & France football legend Patrice Evra; members of British YouTube powerhouses The Sidemen (Vikkstar, TBJZL and Behzinga) driving with friends WillNE, Chip and Norwegian DJ superstar Alan Walker in a Brabus G800; Automotive YouTubers DailyDrivenExotics (DDE) & Pog will create some noise in their famously loud custom supercars; and last year’s ‘Spirit of Gumball’ winner NFL star Jimmy Graham lining up on the 100 cars entry grid!
The Gumball cars will line up on display in Istanbul’s iconic Sultanahmet Square on Saturday 20 September ready for the start flag at 11am on Sunday 21 – which, like all Gumball public events, is free to attend!
A surprise A-List global superstar will wave the start flag next to the famous Blue Mosque in the heart of Istanbul to set drivers off on the first stage of their adventure driving through Turkey and into Romania, arriving that evening (Sunday 21) into Bucharest for a huge Gumball Festival of cars and music at Constitution Square in collaboration with the world famous iMapp Bucharest. Adekunle Gold, EVE, Afrojack & Vikkstar will be performing live to over 100,000 Gumball fans, backdropped by truly spectacular live light mapping onto the facade of the Palace of the Parliament building!
The following morning the route navigates west to the beautiful city of Craiova, where the entire town is expected to turn out, then onwards into Serbia to arrive in Belgrade for yet another huge free public event (Monday 22).
From Serbia, the journey continues into Croatia for a checkpoint and private tour of the Bugatti Rimac futuristic facility and onwards to another huge public event at Piazzale Michelangelo overlooking the spectacular city of Florence (Tuesday 23).
The adventure continues onwards the next morning to Mugello Circuit for an opportunity to race around this famous Italian circuit, before heading to the south of France to arrive in the elegant city of Nice. That evening the Gumball 3000 Foundation will host its annual Gala Dinner and Charity Auction in partnership with Christie’s at Domaine du Mont Leuze overlooking the spectacular Côte d’Azur. Proceeds raised will support youth-focused initiatives around the world, including programs delivered in partnership with organisations such as The King’s Trust and Laureus Sport for Good. Proceeds also support official collaborations throughout the Rally, with the Valencia CF Foundation and many others working to empower young people and communities globally.
From Nice, the route follows the Mediterranean coastline through France and into Spain to arrive at the stunning Science Museum in Valencia, for another festival of cars and music that’s free for fans to attend (Thursday 25).
The final drive sees Valencia FC Foundation host lunch at the Mestalla Stadium to celebrate The Gumball 3000 Foundation’s support of the region that was affected by the 2024 DANA Floods; and the route will showcase a beautiful new mural painted by Gumball participant and acclaimed local artist Felipe Pantone.
Upon reaching the port of Dénia the entire cavalcade will take a private ferry to arrive at the island of Ibiza
to cross the finish line at the historic Old Town Port! (Friday 26)
On Saturday 27 the coveted Asprey’s Spirit of Gumball Trophy will be presented in true Gumball style that evening at a spectacular private party at one of the most sought-after villas on the island!“This route is a truly spectacular way to celebrate Gumball 3000’s return to Europe – Europe always provides a fantastic backdrop for the rally, crossing so many countries and experiencing their rich and diverse cultures in such a short period. We’re especially excited to host our unique Gumball 3000 Festival of cars and music for our fans each night across the route – whilst also supporting our charity programs across the world to give youth greater opportunities in life.”
Maximillion Cooper, Gumball 3000 Founder
GET INVOLVED:
For those wanting to get involved right away, the Gumball 3000 car grid is live online – where fans can donate to charity to put their favourite team in pole position. The team that raises the most for charity will start from pole position in Istanbul, with all funds supporting the Gumball 3000 Foundation: Gumball 3000 Full Car Grid
FULL PARTNERS LIST:
Hard Rock Hotels & Cafes, Bang & Olufsen, Ulysse Nardin, Klooma, YEET, XIX Vodka, Circulr Eyewear, Road Burn Games, Hot Wheels, FRSH Scents, Asprey London, Diageo, Amalgam, Esé Tequila
PRESS ENQUIRIES:
For more information on the upcoming events and schedule visit: Gumball 3000
Follow @Gumball3000 and the multiple influencer social media channels across YouTube, TikTok and Instagram:
Instagram: @gumball3000
YouTube: @gumball3000
TikTok: @gumball3000
X: @gumball3000
Facebook: /Gumball3000
#Gumball3000 #GumballLife #GumballFamily #IstanbultoIbiza
General Press Enquiries: press@gumball3000.com
PR & Marketing Manager: Quinlan Barker qbarker@gumball3000.com
INFLUENCER & CELEBRITY PARTICIPANTS:
Total Following: 175m+
GUMBALL 3000
Gumball 3000 is a lifestyle brand and entertainment group, founded in 1999 by British entrepreneur
Maximillion Cooper.
In the early 2000s the Gumball 3000 rally became a bucket list event – televised on MTV and immortalised as a PlayStation video game. Over the following two decades the rally has evolved into one of the biggest automotive lifestyle brands and popular culture events in the world.
Each year, the 3,000km rally partners with Governments and corporate sponsors including the likes of Nike, Google, Vodafone and LVMH to host a weeklong festival of cars and music. The event attracts an international who’s who of participants driving everything from Bugattis to the Batmobile, generating global media attention and millions of fans to attend and follow the adventure online.
Every year’s route is different, with the aim to unite people through the language of cars, music and popular culture. Previous routes have included San Francisco – Beijing (2008) (including an overnight stop in Pyongyang, North Korea), Miami to Ibiza (2014) and London to Tokyo (2018), often flying the entire cavalcade of cars and participants mid-rally as part of the extraordinary event.
Gumball 3000 participants and ambassadors include Lewis Hamilton, French Montana, David Hasselhoff, IShowSpeed, Tony Hawk, EVE, Afrojack, deadmau5, Idris Elba, Usher & many more; as well as founders of some of today’s biggest corporations including PayPal and Facebook.
The Gumball 3000 Group operates worldwide across the retail and entertainment industry, and was recently valued at $1bn.
THE GUMBALL 3000 FOUNDATION
The Gumball 3000 Foundation was launched in 2013 to support underprivileged youth through educational, recreational and infrastructure-based projects around the world. The mission of the Foundation is to give youth valuable opportunities in life, ensuring that future generations are invested in, and presented with, every occasion to be the best version of themselves.
To date, the Gumball 3000 Foundation has raised over $8m and supported thousands of youth through its initiatives worldwide.
Partners include The King’s Trust, Laureus Sport for Good, The Skatepark Project (formerly the Tony Hawk Foundation), Football Beyond Borders, Movember & many more.
MAXIMILLION COOPER
Born in 1972 in England, Maximillion Cooper is the Founder & CEO of Gumball 3000.
Cooper studied a degree in Fashion Design at the prestigious Central St. Martins College of Art in London, with peers including Alexander McQueen and Stella McCartney. This was followed by a degree in Law & Film at the University of Sussex.
During the 1990s he was represented by Elite Model Management agency and appeared in advertising campaigns for global fashion brands including Giorgio Armani and Ralph Lauren. Modeling funded an ambition to become a racing driver, racing successfully for privateer McLaren and Porsche teams.
These life experiences and an ever-increasing international network of contacts within the fashion, music and sports worlds gave rise to Cooper’s vision to create his own aspirational lifestyle brand. In 1999 he invited several friends on a road-trip across Europe, hosting glamorous parties attended by rock stars and royalty – including the likes of Kate Moss, Madonna and Jamiroquai. These first rallies appeared on MTV’s Jackass show and hit the headlines in GQ, Rolling Stone and Vanity Fair – gaining Gumball 3000 a reputation as one of Cool Britannia’s must do events.
Cooper has acted as guest Creative Director, ambassador and designer for multiple brands within the automotive and fashion sectors, including LVMH, adidas and Aston Martin; and was voted into the ‘Top 50 Most Influential People in the Automotive Industry’ by US lifestyle publication Complex magazine.
Cooper is a passionate collector of contemporary art and has assembled one of the world’s most important collections of graffiti and street art.
He is married to US Grammy-winning rapper and actress EVE and has 5 children: Lotus, Jagger, Cash, Mini and Wilde.
Source: Gumball 3000
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