Ferrari is moving deeper into digital assets. The luxury car maker plans to release a new crypto token called the Ferrari 499P token. It will be available only to members of the brand’s Hyperclub, a private network for its wealthiest and most loyal fans.
The token will let members trade among themselves and bid on a special Ferrari 499P race car. The car is famous for winning the 24 Hours of Le Mans three times. Only 100 Hyperclub members will get access to the token.
🚨 BREAKING: Ferrari launches its first-ever blockchain token — “499P Token.” 🏎️🇮🇹
Only 100 tokens exist, giving Hyperclub members access to bid on its Le Mans–winning race car.
This is what RWA luxury looks like🚀 pic.twitter.com/UyzaG9nqMx
— Real World Asset Watchlist (@RWAwatchlist_) October 28, 2025
Why Ferrari Is Doing This
Ferrari says this project will help build a stronger bond with its top supporters. The brand also wants to connect with a new generation of young, tech-focused luxury buyers.
JUST IN: Ferrari to accept #Bitcoin and cryptocurrency in 🇪🇺 Europe from the end of July.
“If you can imagine it, you can do it.” – Enzo Ferrari pic.twitter.com/gtH6BYKDV8
— Bitcoin News (@BitcoinNewsCom) July 24, 2024
Many luxury brands are turning to crypto and digital assets. They see strong interest from younger entrepreneurs who earned wealth through technology, AI, and digital markets.
Ferrari already accepts Bitcoin, Ethereum, and USDC to buy cars in the United States and Europe. This shows the company is serious about using crypto in its future business.
Launch Timeline and Partners
The Ferrari 499P token will debut in 2027. Ferrari is working with Conio, an Italian fintech company, to build and manage the token.
Conio is applying for a license under Europe’s new crypto rules. The company believes this token could open more opportunities for digital car ownership and fan rewards in the future.
Market Impact
This move shows how major brands are testing crypto in safe and exclusive ways. While the Ferrari 499P token targets only a small group, it reflects growing interest in digital assets across luxury industries. As crypto adoption grows, more brands may follow.
Disclaimer
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