TLDR:
- Nature’s Miracle commits $20M to XRP treasury with plans for active operational use.
- Company eyes $100M tokenized EV pre-order deal with Faraday Future Intelligent Electric.
- XRP set to power marketing, loyalty rewards, and “digital mining” consumer engagement.
- CEO sees XRP’s payment utility extending across multiple industries and sales models.
Nature’s Miracle Holding Inc has moved to place XRP at the core of its business operations. The company outlined a multi-pronged plan that includes corporate treasury holdings, payment solutions, loyalty programs, marketing initiatives, and tokenized sales.
This approach aims to make XRP more than just a store of value within its ecosystem. It is designed to integrate the digital asset into everyday consumer interactions.
The announcement was made during the OTCQB Venture Virtual Investor Conference, according to a press release from the company.
XRP Corporate Treasury and Tokenized Sales Drive
Nature’s Miracle has already committed $20 million toward an XRP corporate treasury program.
That move, revealed in late July, marked the start of its push into the cryptocurrency ecosystem. The treasury plan is intended to extend beyond investment holding and into active operational use.
The company is also pursuing tokenized sales in partnership with other firms.
A major initiative involves the potential tokenization of a pre-order for 1,000 FX Super One MPVs from Faraday Future Intelligent Electric. This agreement, though non-binding, is estimated to be worth up to $100 million.
By connecting large-scale vehicle sales with blockchain tokenization, Nature’s Miracle aims to create a new model for high-value transactions. This structure could reduce settlement times and introduce added transparency in sales processes. It also positions XRP as a transaction medium in sectors that rarely use crypto for direct payments today.
XRP in Marketing, Loyalty, and “Digital Mining”
The company’s plan includes building real-world XRP use cases in consumer markets. Its marketing arm is developing ways for products to leverage XRP in promotions, with sports drinks highlighted as a potential first example.
Loyalty rewards tied to XRP are also on the roadmap, allowing customers to earn and spend crypto within partner networks.
Nature’s Miracle is exploring what it calls “digital mining,” where users could earn XRP through gaming, travel services, and social media engagement. This model would push token distribution directly into consumer activity rather than relying on traditional mining operations.
According to the press release, CEO Tie “James” Li believes XRP’s original purpose of facilitating payments can extend to multiple industries. The company intends to collaborate with consumer-focused businesses to use XRP as a central enabler in sales, marketing, and payment systems.
By embedding crypto into these touchpoints, Nature’s Miracle expects adoption to spread beyond speculative trading and into everyday commerce.
